Cause Marketing Guidelines
Minimum requirements for cause-related marketing relationships:
Minimum of one year of established business operations for your organization Minimum contribution of 5% of the retail price for cause-related products or services is recommended
You must agree to disseminate information about SGS with every cause marketing initiative You must agree to publish our name/logo, web site address and phone number with every cause-marketing initiative to connect consumers to our organization
Permission is required for use of our logo. A party that desires to obtain permission to use our logo must execute a written contract with SGS that outlines how the logo will be used. Until a fully executed License Agreement is received by the organization, use of the SGS name, logo, or any of its licensed marks is strictly prohibited.
All cause marketing relationships must meet the Better Business Bureau (BBB) Wise Giving Alliance’s Standards and be in compliance with the law. In particular, BBB Standard 19 requires that all advertisements, displays and promotional materials related to a cause marketing
relationship clearly disclose how the charity benefits from the sale of products or services. Such
promotions, advertisements, displays should disclose: (1) the actual or anticipated portion of the
purchase price that will benefit the charity; (2) the duration of the campaign; and (3) any maximum or guaranteed minimum contribution amount. Disclosures stating only that the charity
will receive “proceeds,” “profits,” “net proceeds,” or some other general financial benefit as a
result of sales will not meet this standard.
If you are interested in forming a cause marketing relationship with SGS, please send a brief
proposal to email@example.com with Cause Marketing Proposal in the subject-line.
After SGS receives your proposal, SGS will review it in accordance with the above criteria executed License Agreement is received by the organization, use of the SGS name, logo, or any of its licensed marks is strictly prohibited.